GATRADEWATA NEWS | JAKARTA | Earth Hour is a global activity held by the World Wide Fund for Nature (WWF) on the last Saturday of March each year. This activity is in the form of blackouts that are not needed at home and offices for one hour to raise awareness of the need for serious action to deal with climate change.
ARTOTEL Group is an Indonesian Hospitality Company comprised of 4 integrated business units of Hospitality, Food & Beverage, they once again celebrates Earth Hour with the theme 60+60, Let Thomas Rests Longer, that is to turn the lights off in our hotels’ public spaces for 120 minutes, which will be accompanied with a few F&B promotional campaigns and entertainments for guests.
60 + 60, Let Thomas Rests Longer, is an annual event organized by all properties of ARTOTEL Group in the light of supporting the global campaign initiated by World Wild Fund for Nature (WWF) due to global warming, Earth Hour. The year 2020 is the fourth year where 60 + 60, Let Thomas Rests Longer is organized by ARTOTEL Group, and this time ARTOTEL Group collaborated with WWF – Indonesia where ARTOTEL Group cordially invites the community to join Earth Hour activity through a video from the CEO of ARTOTEL Group, Erastus Radjimin, which will be uploaded to the ARTOTEL Group’s social media and website, and also in-house TV at each property.
To support the Earth Hour campaign to be more interesting and memorable for guests, every ARTOTEL Group’s property have prepared different promotions and entertainment that will be served. In ARTOTEL Sanur – Bali, the celebration of Earth Hour with 60 + 60, Let Thomas Rests Longer invites all in-house guests to minimize the use of electricity, and as a thank you note, ARTOTEL Sanur – Bali presents:
Beer Bucket Promo All Day Long with IDR 120K at Lidah Lokal and BART
Yulia Maria, the Marketing and Communication Director of ARTOTEL Group added, 60 + 60, Let Thomas Rests Longer becomes ARTOTEL Group’s annual social campaign to care for the earth’s condition as the cause of global warming. However, according to the character of ARTOTEL Group which focuses on lifestyle and creativity concept, therefore every Earth Hour activity that is conducted in each property will always be presented qwith F&B and entertainment promotional activities, connecting it back to turning the lights off with longer period compared to the general Earth Hour campaign, which is 2 hours or 120 minutes. This occurrence is presented as a way for guests to enjoy Earth Hour with comfort, that will make them keep coming back to spend Earth Hour with ARTOTEL Group in the next years.’’ (red)